Brand, website, and campaigns that turn attention into revenue.
[Client]
The Gloucester Old Spot
[SECTOR]
Hospitality
[Services]
Brand | Content | Campaigns
The Gloucester Old Spot is an independent modern British pub and restaurant in Cheltenham, known for seasonal menus, local producers, and a welcoming atmosphere.
Mondevo partnered with the owners to strengthen its identity, digital presence, and commercial performance.
The Challenge
The Gloucester Old Spot has a loyal customer base and strong reputation, but their digital presence wasn't pulling its weight to attract new customers.
The website was outdated, underperforming in search, and not optimised for bookings. Any marketing activity lacked strategic focus and cohesion.
The Strategy
We delivered a comprehensive brand and digital overhaul focused on one goal—turning attention into bookings and bookings into revenue.
Brand Refresh
Updated the brand look and messaging to champion local producers and seasonal quality—the things that actually set them apart.
Website Redesign
Rebuilt the website from the ground up with conversion and SEO at its core. Every page designed to guide visitors toward booking.
Targeted Campaigns
Implemented paid advertising campaigns to support key trading periods, including a focused Christmas campaign that drove significant booking revenue.
Email Marketing
Introduced consistent email marketing to drive repeat visits, promote events, and fill tables during quieter periods.
Everything aligned to one simple objective: make marketing a measurable revenue driver, not just brand awareness.
The Outcome
The Gloucester Old Spot now benefits from a marketing system that actively drives business growth.
We have helped them to achieve:
5x increase in Google search visibility with Page 1 rankings for key local search terms
12x ROAS (Return on ad spend) over the Christmas period demonstrating strong commercial performance
Clearer, more confident brand presence across all customer touchpoints
More importantly, marketing is no longer a cost centre. It's a revenue engine they can scale.
"Finally, we've found a team who delivers what matters to our business.
Their creative and targeted paid media campaigns have helped to generate extra revenue from bookings."
Shawn Bound
The Gloucester Old Spot
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What This Means for Hospitality brands
Great food isn't enough. In hospitality, strong branding, online discoverability, and conversion-led digital marketing turn venues into destinations and marketing budgets into measurable revenue drivers.
If your website isn't generating bookings and your marketing isn't driving ROI, you're leaving serious money on the table.
