B2B technology marketing that simplifies complexity and keeps pipelines healthy.
[Client]
Diffblue
[SECTOR]
B2B Technology
[Services]
Content | Campaigns
Diffblue is a technology software company specialising in AI-powered Java unit test generation for enterprise development teams.
Mondevo works with Diffblue in a retained role to support brand, product marketing, and lead generation.
The Challenge
Operating in a highly technical B2B space, Diffblue faced a challenge most tech companies know well: marketing that can simplify complexity without diluting credibility.
Sales teams need strong assets. Campaigns need consistency. Messaging needs resonate with both technical and commercial audiences. And all of it needed to support an ongoing pipeline in a long sales-cycle environment.
They needed a marketing partner who could embed with the team and deliver consistently, not just execute one-off projects.
The Strategy
We act as an embedded creative and marketing partner, providing ongoing support across brand, product marketing, and lead generation.
Sales Enablement
Created sales presentations and event materials to support enterprise sales conversations—making complex technology accessible without oversimplifying.
Video & Animation
Produced explainer videos and animations that broke down technical concepts clearly for different audience types.
Product Marketing
Developed whitepapers, datasheets, and marketplace content that positioned Diffblue's technology effectively across different channels.
Website Management
Managed ongoing website updates to keep messaging aligned with product evolution and campaign activity.
Paid Campaigns
Supported LinkedIn and Google Ads campaigns to maintain consistent pipeline activity and nurture prospects through long buying cycles.
The Outcome
Diffblue benefited from a more cohesive, consistent marketing ecosystem that supported sustainable growth.
Impact:
Improved clarity across product and sales communications
Better-equipped sales teams with high-quality, effective assets
Stronger alignment across paid campaigns, website, and content
Ongoing support that maintained pipeline momentum through consistent activity
The retained partnership model meant marketing could adapt quickly as the business evolved, rather than working in disconnected project sprints.
"Mondevo is like a creative catalyst for tech startups.
Matt is one of the rare brand marketers/designers that can support from idea to full-scale delivery."
Ömer Tumer
Diffblue
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What This Means for B2B Technology Brands
In complex B2B markets, marketing isn't about making noise. It's about clarity, consistency, and keeping your sales team equipped to have productive conversations.
Strong product storytelling, proper sales enablement content, and coordinated marketing campaign execution keep pipelines healthy and teams aligned. This consistent marketing infrastructure is what separates growing businesses from those constantly starting from scratch.
Diffblue In The News
Diffblue raises $6.3M for autonomous AI-powered test generation platform →
Creator of world-first AI agent receives £1m Innovate UK grant →
