Mondevo partnered with the team to transform social media into a channel that builds community, drives awareness, and supports valuations and property launches.

The Challenge

Despite strong service and local presence, de Mel Property’s social channels were not working hard enough for them. Content was being posted inconsistent, reach was limited, and the team, one of the their biggest assets, was not visible enough.

In a competitive local market, social media needed to do more than post listings. It needed to build trust, familiarity, and authority.

The Strategy 

We took full ownership of the social media strategy and day-to-day management of the de Mel Poperty social channels.

Strategic Brand Shift
Moved focus from only showing property listings to people, expertise, and local insight. Made the team the face of the brand to build familiarity and trust.

Content System
Developed a sustainable content approach that balanced education, personality, and promotion. Property launches integrated naturally rather than dominating the feed.

Consistent Execution
Managed posting, optimisation, and performance tracking week in, week out. Consistency compounds, and social media rewards it.

Community Focus
Created content that spoke to Cheltenham specifically—local knowledge, market insights, and genuine community connection rather than generic estate agent content.

The Outcome

Since defining the stratgey and running their channels, social media became a genuine growth channel, not just a box-ticking exercise.

Performance:

• 292,000+ impressions across the period

• 127,000+ accounts reached in the local area

• 73,000+ engagements signalling strong community interaction

• 771% growth in impressions driven by consistent, people-first content

More importantly, de Mel Property now has a recognisable, trusted social presence that actively supports valuations, listings, and long-term brand equity in their local market.

"Mondevo have helped us elevate our social presence.

We're now finally able to deliver greater value to our vendors and stay ahead of our competitors."

Mike de Mel
de Mel Property

—

What This Means for Property Brands

Trust is built before the enquiry. People-led, community-focused content turns service businesses into familiar, credible local authorities long before a sales conversation even starts.

For professional services, social media isn't always about going viral. It's about becoming the obvious choice when someone in your area needs what you offer.